The largest Dutch supermarket chain, Albert Heijn has announced that they are using blockchain technology to make their manufacture orange juice transparent, reported by International Supermarket News.
Partnered with Refresco, Albert Heijn will launch soon the new blockchain system for the chain. In order to give the customers more detailed information about their own Albert Heijn brand products, customers will use a QR scan code on an orange juice box to track the product with an end-to-end route from Brazil to the Netherlands.
The new blockchain system will collect data that exposes, for example, the quality ratings entered by many foods farmers. The system also will reveal information about the fruits themselves such as their sweet or sour taste or the harvesting period. Customers will be able to also tip, using a “Like2Farmer”.
Marit van Egmond, Albert Heijn’s Commercial Director stated: “We want to make an active contribution on issues that are important to our customers — by making our products healthier, reducing food waste and limiting our impact on the environment. Transparency in the chain is becoming increasingly important.”
Blockchain technology has been gaining attraction from the global food industry.
Back in June, the Indian state of Kerala stated it is using the blockchain for food stockpile and delivery, regarding this technology, could make the state’s supply for vegetables, dairy products, and fish more productive. Microsoft also announced that same month, a new partnership to improve its own blockchain-based goods tracking program to secure the supply chain.
Additionally, early this year Walmart, U.S multinational retail giant hypermarkets chain declared that they will use the blockchain technology for their live food business. Partnered with IBM, the corporation has progressed a system, that will decrease the food waste.
Author: Berna Bayindir
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