Author: Gan Jia Ci
Bing, Microsoft’s web search engine, announced on the official blog that Bing Ads will be banning any form of cryptocurrency-related advertisements by July this year.
Melissa Alsoszatai-Petheo, advertiser policy manager, explained in the post,
“We are always evaluating our policies to ensure a safe and engaging experience for our Bing users and the digital advertising ecosystem. Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to our users with the potential for bad actors to participate in predatory behaviors, or otherwise scam consumers.”
The advertising boycott means that Bing Ads will be banning “advertising for cryptocurrency, cryptocurrency related products, and un-regulated binary options”. Bing plans to officially execute the ban worldwide between June and July.
Many search engine and social media giants have also announced crypto-ad ban this year. On 14 March, Google announced that any form of cryptocurrency-related advertisements, including Initial Coin Offerings (ICOs), wallets and trading advice will be prohibited by June. Following the news, Twitter declared in March that they will be boycotting cryptocurrency advertisements as well after concerns about scams started to rise.
While Facebook was the first social media platform to announce a crypto-ad ban in January, many anonymous sources have also reported that Facebook is intending to launch its own digital coin.