On October 2nd, the CEO of decentralized browser Brave, Brendan Eich, has claimed members of the U.S. Senate to regard the General Data Protection Regulation (GDPR) as a regulatory model. Eich called on members of the U.S. Senate Committee on Commerce, Science and Transportation via an open letter issued last month to suggest them to mirror GDPR for regulations about American data privacy.
The first proposed GDPR legal system for personal data protection by the European Commission in 2012 was available on site in the European Union on May 25. The purpose of it was to form a identical data regulations within Europe and to boost individuals’ control over the storage and usage of their private information.
Eich mentioned that the norms of the GDPR agrees to the U.S. legal concepts of privacy. He added that the primary principles of the GDPR are based on the OECD guidelines which were created under the Protection of Privacy and Transborder Flows of Personal Data in 1980. Eich insists that the GDPR is a “great leveller” which provides the conditions that allow young, innovative companies like Brave to grow. He said that as rules in Europe expands, the GDPR’s principles of ‘purpose limitation’ will start to limit dominant platforms from using data which have collected for one purpose. This brings advantages to some businesses while ‘infants’ suffer. It leads to a conclusion that giant platforms will ask for ‘opt-in’ consent for each aim to get what they want to utilize consumers’ data and this will bring nicht to infants.
The CEO of Brave was doubtful toward economic benefits of behavioural tracking to publishers’ businesses. He said that a recent report about positive economic value was misrepresented the situation when it put Google and Facebook’s ad tech revenue together with much smaller amount that publishers get from behavioural tracking.
Based on the fact that the GDPR’s requisites: individuals have abilities to modify or delete their personal data cannot be in compliance with blockchains which cannot be erased once a block is formed. Last month, Brave received privacy complaints in Ireland and Britain against Google that Google and the advertising technology industry make use of “wide-scale and systematic breaches of the data protection regime” for customized ads. Brave puts efforts to raise provisions in the GDPR which may need a E.U. investigation into Google’s data collection process.
Author: Jieun Lee