U.K based startup company Emma Technologies has announced a new currency scale expansion, as from now on it operates with a punch of crypto exchanges and allows two cryptocurrencies at its services.
The money management company is behind the creation of the Emma app for android and iOS – a tool fueled by artificial intelligence, aiming to be the “best financial app in the U.K.” Until now, the company has supported financial institutions such as Barclays, Santander, Lloyd and others, in order to help the users manage their dept, avoid fees of overdraft and save money.
From now on, the Millennial-focused startup is integrating with a great variety of the leading cryptocurrency exchanges enabling its customers to check out their currency balance in both – Bitcoin and Ethereum.
As a starter, accepting only the two most popular cryptocurrencies, the repertuar of the exchanges is still remarkable, as Emma is operating together with names like Coinbase, Kraken, Binance, Bittrex, Bitfinex and Bitstamp.
Edoardo Moreni, the Co-founder and CEO of Emma told in the interview with CCN that the new launch was answer to the customer demand;
“Yes, they were asking for Crypto. Coinbase is more popular than several High Street banks within our user base, so it was pretty evident we needed to do something about this.”
To TechCrunch, Moreni then stated how cryptocurrency is “the next emerging asset class”, pinpointing the favorable market circumstances of 3 million-plus crypto investors in the U.K. The company truly sees the market gap in crypto, and is reportedly planning to expand into “write features” for both crypto and fiat transactions, so that the users can “save in crypto based behavioral rules and risk appetite.”
He then added:
“We see this as a huge opportunity and if we are those who help people understand and invest in crypto for the first time, it fits with our core mission.”
Author: Sarah Tuuli