While the men are too busy whining on Twitter, women in blockchain are working up a storm.
Author: Wang Yanhua
Mona Du, global head of business development at DATx appeared on a new episode of Huobi Talk. The episode was moderated by Singaporean actress Pamelyn Chee.
Huobi Talk is a weekly Youtube feature by Huobi, where livestreams of interviews with guests in the blockchain industry are broadcast. Huobi is an international multi-language digital currency trading platform and exchange.
DATx is a company that offers blockchain-based solutions in digital advertising.
Chee introduced Du by remarking, “Everybody is always telling me that there is no woman in cryptocurrency, and I just want to say that it is absolutely rubbish. It’s because women are not busy whining on Twitter, so you don’t see them. But there are actually a lot of women in the blockchain space.”
Du is indeed making her mark in blockchain. The quadrilingual who can speak Chinese, English, German, and Polish graduated from the University of Frankfurt and plans to help DATx grow with her specialties in digital advertising and performance marketing.
The fast growing startup was initiated by Cosima Foundation in February this year and developed in collaboration with Vazu. It has already worked with 1000 advertisers and boasts a daily traffic of 10 billion people.
DATx aims to fix existing gaps in the advertising industry by including ad viewers.
Du said, “Currently, advertisers, ad platforms, and users are separated. Advertisers put in high investments but receive low returns. There is a central conflict between advertisers and users. The advertisers want to push more ads, but users want to protect their private data and have no say on it.
“Users have no way to choose what kinds of ads they are receiving, hence users’ interests are entirely excluded in the value chain. We want to include users in this process.”
An unique aspect of DATx tokens is that users can utilise it to vote. “It’s not just any cryptocurrency. It’s your voting rights in our system and you can control what ads you want to see and you can influence other DApps (decentralized applications) as well with your vote,” Du explained.
At the end of the livestream, Chee asked Du for advice towards women who are interested in blockchain but may be intimidated.
Du, like many other women working in STEM fields, expressed weariness at her previous experiences of being reduced to her gender instead of having the focus on the work that she is doing and her entire being.
Du said, “I am here representing DATx as an individual, an independent person who has a belief in decentralised solutions. I just happen to be a female and that’s it.
“Don’t be restrained by gender or even nationality or cultural background. We are all unique people.”
You can view the episode here.