Contemporary British artist, Lincoln Townley, recently sold his entire collection with cryptocurrency through Wechat.
Townley said, “I’m always looking at ways to do things differently in my route to market”. It was not his first time using social media as a channel to share his work. He stated that “Investors of Bitcoin are willing to take risks and they can use his artwork as an extension of investment portfolio. Plus, there are so many methods to achieve sales with technology.”
Furthermore, Townley pointed out the best advantage of direct trade is that there is no need of middleman anymore and he himself builds a network of art buyers who contact him directly through social media. Townley also believes that the number of cryptocurrency investors are also art collectors, mentioning “many of them are looking for a tangible asset they can put this newfound currency into.”
In fact, a lot of artists see the development and expansion of cryptocurrency and it is non-neglectable in future purchase of art.
Author: Jieun Lee